Quality, design and comfort

The History

Tutto Piccolo was established in January, 1982 as a family company. Mercedes Moltó, who founded the brand with her husband Desiderio Mataix, developed the first collection with the aim of creating smart children's clothes for any and every occasion. An event, an afternoon walk, day to day wear, or super comfortable clothes for lounging around at home. Today, the company is run by the founders' children themselves, who work hard each day to meet the demanding quality and design standards of children's fashion worldwide.

The Product

Each collection launch comprises a theme which seeks to combine classic style with a specific nod to the latest fashion trends. Always prioritising quality, style and comfort with the best quality/price ratio on the market.

A Talented Team

Tutto Piccolo is the result of a balanced combination of creative talent and passion. The dynamic team is formed of more than 70 people who each contribute their experience to our products and service. From the design of the collections, through to the manufacture and delivery of the products via all sales channels. Every detail is carefully considered to ensure that parents enjoy buying the product and children enjoy wearing it.


More than 30 years designing collections for children between the ages of 0-12 years old.

Points of Sale

The company headquarters is located in Alcoy (Alicante, Spain), and the brand has 4 own points of sale and 17 concessions in El Corte Inglés department stores, all located in Spain. Additionally, the brand has an international online store and more than 400 points of sale worldwide.


Internationalisation is a key point in the company’s strategy. Europe, Asia and the United States are the three main destinations towards which this strategy is oriented.


Tutto Piccolo offers quality children's fashion to parents who want their children to look and feel great on every occasion. Exquisite homewear made of warm, comfortable fabrics for winter and cool, lightweight fabrics for summer. Special pieces for your children to wear on special occasions, with the possibility of siblings matching or wearing similar but different styles. Casualwear that's classic yet updated according to the current fashion trends. Swimwear collections full of fun details, which always make for some of our bestselling styles.



We create updated, classic looks. We're inspired by classic style but also by new fashion trends, which we love to introduce into our collections to give them a more current, modern feel. Each of our collections is unique and different from the previous ones. We create products for siblings who want to match or wear similar styles that show off their own distinct personalities. Creating original looks that work together.